Accountability coaching is a little-known secret in the entrepreneurial world, but more and more people are catching on to its potential for maximizing productivity and accelerating business growth.
But what is it exactly and how does it work?

To answer this, we’ve put together everything you need to know about accountability coaching so you can make full use of it for yourself and find the right accountability coach for you.
Let’s explore.

What Is Accountability Coaching?

“Accountability coaching” can best be understood with a simple definition of both words:

1.  “Accountability” means being answerable to someone else for your actions

2.  “Coaching” means providing support to someone to help them improve their performance so they can achieve their goals.

And so, an accountability coach is someone who helps you:

  • Set clear and specific goals.
  • Follows up with you regularly and tracks your progress.
  • Reminds you to celebrate your successes.
  • Offers insights for overcoming challenges and setbacks.
  • Provides strategies to improve your performance and maximize your productivity.

Simply put, an accountability coach will help you stay laser-focused on your immediate tasks so you can accomplish your long-term goals.

Everything you need to know about Accountability Coaching.
An accountability coach helps you stay laser-focused on your path.

Why Accountability Coaching Works

It’s not that complicated really.  It boils down to the simple fact that no one wants to look like a failure or a lazy slacker.

Not when you have someone else to answer to.

Because when you tell your accountability coach your goals and ask them to hold you answerable to them, you strive harder to achieve.

Most of us enjoy showing other people that we’re successful and achieving positive things in life.

We’ve been conditioned to respond to accountability

There’s also a strong argument to be made that accountability coaching works because most of us have been trained to meet external expectations since we were very young.
Our teachers held us accountable to our homework and tests, our parents held us accountable to our chores and standards of behaviour, and if you were ever an employee, your boss held you accountable to a certain level of work performance or otherwise you’d be out of a job.  

But when we leave that school setting or start our own business, there is usually a vacuum of accountability and we’re left on our own to motivate ourselves.

And when you only have yourself to answer to, it’s much easier to let things slide.  

Since most of us have little to no history or experience with self-motivation and self-direction, we stumble.

So, when you hire an accountability coach who’s going to question your routine and check up on you, it rekindles those conditioned responses and creates an environment in which you can thrive.

Consistent support

Accountability coaching works because it provides you with a dedicated support system.

When you have someone reminding you of your deadlines and keeping you focused and on track, it’s much easier to resist distraction, and procrastination can quickly become a problem that you used to deal with.

And this really is the secret sauce of accountability coaching. 

It’s having someone committed in your corner, fighting for you on your behalf, encouraging you and compelling you to drive towards your goals.

A true accountability coach is like a trusted advisor who is working to bring out the best in you.

Benefits of Using an Accountability Coach

Ultimately, hiring an accountability coach is an investment.  It’s an investment in the growth of your business and in yourself as a leader and entrepreneur.

If you work with an experienced accountability coach over time, you will start to notice your work ethic improve and a momentum will build in your business.

You’ll become more disciplined, professional and driven.

Other benefits you can expect:

  • Massive growth in your business

An accountability coach will help you cut through the feelings of being overwhelmed by helping you identify and prioritize your most important tasks so you can make the most efficient use of your time.

  • Get more done

A good accountability coach will be intimately acquainted with the time-tested and proven productivity strategies that successful people have been using for decades to grow their wealth.

You might be surprised at the difference a few small tweaks in your routine can make.

  • Improve your personal performance

Your accountability coach will help you identify and cut out the bad habits that are limiting your success and introduce new habits that you need to adopt to achieve your goals. 

As they say, your habits create your future.

  • Improve your mental health

Being an entrepreneur is a grind and can be a heavy load to carry on your own.  With an accountability coach, that load will be shared.  This sense of relief, and knowing that you have a dedicated support system is extremely beneficial for your mental health.

  • Defeat procrastination

An accountability coach will keep you honest about how you’re spending your time, so that you become conscious and aware about what you’re doing throughout the day.
This will limit the power of distractions so you can focus on the things that you need to get done.

Does Accountability Coaching Really Work?

In this instance, I’d rather let the testimonials from satisfied clients speak to the success of accountability coaching.
Because testimonials are the most powerful and accurate benchmark as to the success of a specific accountability program.

I’ll also point you to some remarkable (but no surprise to me) stats from a study by the American Society of Training and Development (ASTD).

The study was undertaken to calculate the probability of completing a goal with and without direct support, assistance and guidance.

They discovered that people have a 65% chance of reaching a goal if they have an accountability partner.

And that your chances of successfully reaching a goal rises to 95% when you establish an ongoing appointment with your accountability partner.

Here’s the complete breakdown:

  • 10% probability of completing your goal, promise, task or activity – If you have an idea or goal.
  • 25% probability of completing your goal, promise, task or activity – If you consciously decide you will do it.
  • 40% probability of completing your goal, promise, task or activity – If you decide when you will do it.
  • 50% probability of completing your goal, promise, task or activity – If you plan how you will do it.
  • 65% probability of completing your goal, promise, task or activity – If you commit to someone you will do it.
  • 95% probability of completing your goal, promise, task or activity – If you have a specific accountability appointment with a person you’ve committed to.

That’s powerful stuff and resounding evidence that accountability coaching works.

Who Thrives with Accountability Coaching?

In my business, the clients that see the biggest gains are those high-performers who are constantly looking to improve themselves and maximize their productivity.
They invest in themselves, confident that the return on their investment will be high because they are aware they’re molding themselves into hard-charging engines of their own success.
These are the entrepreneurs who take action and recognize that accountability coaching will help them succeed over the long-haul by keeping them constantly aimed at the target.
They value the support that comes with someone sharing their workload, helping them stay organized so that overwhelm doesn’t set in.
Accountability coaching is not a punishment.  It’s a support system that keeps you laser-focused, clear-headed and committed to taking action.

The bottom line is:  Accountability increases action and action equals growth.

Accountability Increases Action and Growth
Accountability increases action. Action equals growth.

Accountability Coaching Programs

An experienced accountability coach should have a number of programs available that they’ve fine-tuned over the years.
They will usually have a mix of video and voice calls, email support, as well as goal and habit-tracker applications to choose from.
The program should be designed to provide you with an achievable action plan for you each and every week.
Here’s a link to my accountability programs to give you a clear idea.

It’s all about you

Accountability coaching is not just talking, though some clients do want to make use of the “sounding board” component so that they can flesh out their ideas and hear themselves think out loud.
Ultimately, the program should provide you with a step-by-step approach to achieve your goals, streamline your routine and give you solutions to overcome your known challenges.

The program should also have a limited-time, money-back guarantee to remove some of the risk to you in trying out the program.
An experienced accountability coach will have no apprehensions in offering this because he’s confident in the value that he’s offering.
Remember, hiring an accountability coach is an investment in you and in the success of your business, so you want to make sure you find the right trusted advisor for the job.

How to Choose an Accountability Coach

Hopefully, you’ve come to see the value in retaining your own accountability coach, and now you just need to find one who is the right fit for you.
Obviously, your search should start online and I recommend finding someone who has testimonials from previous clients.
But a word of warning:

Make sure the testimonials come with real photographs and don’t all sound the same.  Yes, people fake testimonials, so just be aware of that.

Choose a professional, not a friend

You might be tempted to ask a family member or friend to serve as your accountability coach, but this also comes with a warning.
It can be difficult for family and friends to have those hard conversations with you that you need for your own good. 

You need a coach who is going to call you out when you need it and not be afraid to say what needs to be said.
Hiring a professional accountability coach will sidestep any emotional connections or previous relationship dynamics, and this will increase your odds for success.

In addition, it can be very challenging for friends or family member to consistently check in with you and commit to weekly phone calls at the same time, week-after-week and month-after-month.

Friends and family will tend to cancel or change your appointment time or not be able to continue the accountability with your for a variety of reasons (busy with work, personal issues/challenges, losing interest, etc…).

A dedicated accountability coach will block out their calendar for you so that you can reliably get support every day and every week.

Try a coaching call

One of the best ways to try out an accountability coach and see if their personality and system is right for you is with a free coaching call.
I offer a free 30-minute call because I don’t want you to feel rushed in your decision making process. 
This isn’t a sales call and there’s no commitment to you. 

It’s an opportunity for us to meet and see if we’d be a good working match. 

We’ll talk about your current goals and challenges and at the very least, you’ll know exactly which first steps to take to reach your goals faster and some insights for how to overcome your challenges.

If that all sounds good to you, you can schedule your free call on this page. 

I promise, it’s completely stress-free and you’ll be pleasantly surprised how much we can achieve in 30 minutes.

To your success,

Nigel Cook
Accountability Coach

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